10 Tactics to Attract Buyers

In the competitive real estate market, presentation can make the difference between a quick sale and an unsold property. Here are ten proven tactics to attract buyers and ensure your property stands out.

Care for the First Impression

The first impression is crucial when attracting buyers to your property. From the moment a potential buyer approaches your property, they are forming an opinion. A clean and well-maintained facade can help create an excellent first impression.


Landscaping is the art of making outdoor spaces attractive and functional. Ensure that the lawn is well-kept, free of dry leaves, and that shrubs are trimmed. Flowering plants are a great way to welcome visitors and create a positive impression. If possible, hire a professional landscaper to make your garden look its best.

Exterior Cleaning

A clean and well-maintained exterior can convey the idea that you also care about the interior maintenance of the property. The entryway, walkways, and driveway should be clean and in good condition. If necessary, hire a cleaning crew to ensure everything is spotless.

Clean the Bathroom and Kitchen

Bathrooms and kitchens are two of the most important spaces for buyers. Ensure that both are impeccably clean and well-equipped.

General Cleaning

All kitchen and bathroom appliances and fixtures should be in good condition and modern. If necessary, consider updating them. Additionally, ensure that all surfaces, windows, and mirrors are clean. If possible, hire a professional cleaning team to ensure everything is spotless.

Present a Furnished Property

Presenting an empty property can make it difficult for potential buyers to imagine living in it. On the other hand, a well-furnished house can help them visualize their life there.

Rented Furniture

If your property is vacant, consider renting furniture. Furnishings can help buyers visualize how the spaces would be used and better understand the dimensions of the rooms. Ensure that the furniture is tasteful and in line with the style of your home.

Functionality and Aesthetics

When furnishing your property, ensure that the furniture is both functional and aesthetically pleasing. The furniture should complement the spaces without overwhelming them. Additionally, they should help highlight the most attractive features of your home.

Choose Harmonious Colors

The color of the walls can significantly impact buyers' perception of your property. Light and neutral colors can make spaces appear larger and brighter.

When choosing colors, opt for neutral and light tones. Shades of white, cream, and soft gray are always a safe choice. These colors give a sense of spaciousness and brightness and allow buyers to imagine how they would incorporate their own colors and style into the home.

Benefits of Painting

Painting is a quick and relatively inexpensive way to refresh your property and make it more attractive to buyers. Neutral colors can attract a larger number of buyers, as they are more likely to match their furniture and decor.

Virtual Staging

Virtual staging can be an excellent option if you cannot or do not want to invest in physically staging your property.

Virtual Furniture

Today's technology allows you to virtually furnish your property. This means you can show buyers how your home would look with furniture without incurring the costs of renting or buying real furniture.

Advantages of Virtual Staging

Virtual staging can be a cost-effective and efficient way to make your property more attractive to buyers. It can help you stand out in the market, attract more buyers, and ultimately sell your property faster and at a better price.

Make Necessary Repairs

A property in good repair is essential for attracting buyers. Maintenance issues can deter buyers and make them question the overall quality of the property.

Small Repairs

Pay attention to small details, such as non-functioning door handles, burnt-out lights, or water stains on the ceiling. These are the first things buyers will notice, and fixing them can make a big difference in their perception of the property.

Major Repairs

If there are major issues, such as a broken pipe or a leaky roof, it is best to fix them before listing the house. Potential buyers may be discouraged by these problems and may not be willing to take on the cost and effort of repairs.

Depersonalize the Property

Depersonalization is the process of making your house less personal so that buyers can imagine themselves living in it. This involves removing family photos, children's drawings from the fridge, and anything else that screams "this is my house."

Remove Personal Items

Make sure to remove all personal items, such as photos, mementos, and personal belongings. This will help buyers visualize the property as their future home.

Neutralize the Decor

In addition to removing personal items, consider neutralizing your decor. This may involve painting the walls a neutral color, removing flashy or extravagant furniture, and minimizing decorations and adornments.

Light Up the Space

Lighting plays a crucial role in presenting your home. A well-lit space can appear larger, cleaner, and more welcoming.

Natural Lighting

Maximize natural light by opening all curtains and blinds and cleaning the windows. If necessary, trim trees or shrubs that block the light.

Artificial Lighting

Ensure that all light bulbs are working and of the same color. Consider adding more light sources, such as table or floor lamps, if the space allows.

Make the House Smell Good

Scents can significantly impact how we perceive a space. A pleasant smell can make your home more attractive to buyers.


Ensure that your house smells fresh and clean. Avoid strong odors and opt for subtle and pleasant fragrances, such as vanilla or lemon.

Eliminate Unpleasant Odors

If you have pets, smoke inside the house, or there are any other unpleasant odors, make sure to eliminate them before showings. This may involve washing curtains and carpets, deep cleaning, ventilating the house, or even painting.

Introduce Pleasant Scents

Consider introducing pleasant scents into your home. This can be done with scented candles, essential oil diffusers, or simply baking something delicious before showings.

Hire a Professional Photographer

Photos are often the first thing buyers see of your home. Professional photos can highlight the best features of your home and make it look more attractive.

High-Quality Photos

A professional photographer has the equipment and experience to take high-quality photos of your property. These photos can highlight the best features of your home and capture buyers' attention.

Virtual Tours

In addition to photos, some professional photographers can offer virtual tours of your property. This can give buyers a better idea of the flow and layout of the house and make your property stand out in the market.


Applying these tactics can make your property more attractive to buyers and increase your chances of a quick and profitable sale. Remember, the goal is to help visitors imagine their life in your property.

Frequently Asked Questions

Is it necessary to invest a lot of money in preparing my property for sale?
Not necessarily. While some strategies require an investment, such as updating appliances or hiring landscaping professionals, other strategies, such as cleaning and painting, can be done on a limited budget. Additionally, virtual staging can be a cost-effective option if you cannot invest in physically staging your property.

Why is it important to furnish the property instead of showing it empty?
Furnishing a property can help buyers visualize how the spaces would be used and better understand the room dimensions. An empty house can make it difficult for buyers to imagine themselves living in it.

What paint colors are recommended for selling a property?
Light and neutral colors, such as shades of white, cream, and soft gray, are the most recommended. These colors can make spaces appear larger and brighter and allow buyers to imagine how they would incorporate their own colors and style into the home.

How does virtual staging work?
Virtual staging uses software to create images of how your property would look with furniture and decor. You can choose from various styles and configurations to find the one that best suits your home. These images can then be used in property listings and advertisements.

Why are cleaning and landscaping so important when selling a property?
Cleaning and landscaping are important because they can influence the first impression buyers have of your property. A clean and well-maintained exterior can help create an excellent first impression, while a clean and fresh interior can make buyers feel more comfortable and welcome in your home.


Enrique Vicente Urdaneta

Real Estate Advisor | eXp Realty | EVU Luxury Homes


[email protected]




Disclaimer: The information presented in this article is intended to provide a general understanding of the topic. However, please note that I am a real estate agent, not a lawyer, accountant, tax, or financial advisor. This content should not be taken as legal, tax, accounting, or financial advice. The laws and regulations related to this topic can be complex and may change or expand in the future. Therefore, it is crucial to consult with a qualified professional, such as a specialized financial or tax advisor, before making any decision based on this information. As a real estate agent, I can provide various options and professional guidance related to the real estate aspects of your investment strategy, and for matters related to tax implications, legal issues, and financial planning, please consult with the appropriate professionals, which whom I have allies I can refer.

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